Inner sleeve Mentos
Perfetti / Van Melle
After an environmental analysis it appeared that the burdening on the environment of the aluminium-paper laminate of the inner wrapper was relatively high. That is why Van Melle asked Plato product consultants to find an alternative material.
Nibbling candy is a ritual and changing the ritual will disappoint many people. With Mentos the material characteristics are very much involved in the ritual for that reason the material characteristics had to be remained. Another condition for the material was the appliability on the machinery. An extentive analysis and description of the functional aspects gave the right information to find alternative materials in which all needed characteristics were represented.
Because of the investments and the take-over of Van Melle by Perfetti, the solutions are still not implemented.